Sales and Marketing

This module will help you understand how to effectively sell and market your child care business by focusing your time and effort where it matters most. Throughout the course, you’ll explore the Bull’s-Eye approach to sales and marketing, learning how to prioritize actions that support enrollment, family retention, and long-term stability. You’ll examine how current families, community connections, and new outreach opportunities each play a role in strengthening and growing your program.

This project is supported by the Administration for Children and Families (ACF) of the United States (U.S.) Department of Health and Human Services (HHS) as part of a financial assistance award totaling $3,911,950.00 with 100 percent funded by ACF/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ACF/HHS, or the U.S. Government. For more information, please visit the ACF website, Administrative and National Policy Requirements.

Sales and Marketing

In this module you will learn:

Hitting the Bull's-Eye

Second Ring - Community Connections

Center Ring: The People You Know

Now What? Ongoing Marketing and Enrollment

Funded by the Texas Workforce Commission